EVALUATION ACTIVITY 2

 This is the front cover of our digipack. We decided on using the 4 different pictures with different colour effects because we wanted an eye-catching front cover that will stand out amongst other CD's. The Front cover shows 2 pictures of 'the band' and 2 of Mercedes on her own. The colours used, and the settings and props that we used represent our genre. This is especially depicted in the photograph of Mercedes playing her guitar, a very typical image of our genre. 

 This is the inside part of our digipack, we used this to add our special mentions on. The use of quotes through out our didgipack is also typical of our genre. The picture of the band lying in the road, symbolises their 'journey' we gained inspiration for this in our research stages. The colour effect we put on this image shows that this music is not particularly up-beat and, again portrays the nature of our genre effectively.

This is the CD section of our digipack, the image shows Mercedes looking through a heart shape, made by hands, we used this in our music video and so it links in well, helping with continuity. We used a black and white effect on the hands, this is supposed to symbolise that it is a memory, with Mercedes sitting in a pile of leaves, which shows that the leaves have fallen from the trees, showing the Autumn/Winter season which fits in well with our music video as it was shot in the same season, again helping with the continuity. 

     

This is the back of our digipack. On this, we have the names of the songs on the album, a simple image of Mercedes leant against a plain wall with her guitar. We decided that it would be extremely effective if we were to have the image black and white, except for her dress which we made sure was bright red. This is eye-catching and makes you want to look at it. We also have our record label on the back (the one most common in our genre) and the barcode for our CD. The title of our music video is on the songs list on the back. 

This is our magazine advertisement. We used a whole image as the background for it. We made the colours in it fairly dark intentionally as it depicts the genre and nature of the album effectively. We wanted it to be a very simple advert as this makes it more intriguing. We added one review, the band name, album title, record label, release date and website address. The image links closely with our music video as it has a very similar setting and Mercedes is dressed similarly too.

This is our music video:

Overall, our ancillary products and our music video link very closely with one another, ensuring that continuity is there, that viewers will realise that the two are related. Combined with each other, we have a strong set of products that are well researched, and effectively produced.